The company that produces Karlovy Vary oplatky (round‐shaped wafers) is one of the companies that appeared in the last century and survived to this day thanks to the constant influx of tourists into the spa part of the city of Karlovy Vary only.
The idea of the design of the online store model was to transfer the visitor into the historical atmosphere that developed around the production of Karlovy Vary wafers. The process of a website eshop creating was started from the production of the site structure, ware frames, smoothly transforming into design.
Great attention was paid to the textures. To fill the online store with information, the system connecting the buyer's SMS with the order‐form, of the wholesale offices was used. The firm offers almost two dozen types of oplatky having different taste. It should be noted the popularity of products and the fact that there are some firms producing counterfeit oplatkys in Karlovy Vary today. For the Karlovy Vary eshop, a logo was also produced, which was used on the project pages subsequently.
The purpose of the website main page is to create a WOW‐effect on a visitor, to intrigue him with the history of creation Karlovy Vary wafers and to offer the possibility to buy the company production. On the other pages of the website there is a virtual shop with different options of waffles, options of order and delivery options. It should be noted especially the website system connecting buyer’s SMS with order‐forms of the seller.